Unlock the value of your route optimization investment

SteamHammer Consulting LLC

Welcome to SteamHammer Consulting

What’s in a name?

In American folklore, the tale of John Henry versus the steam hammer illustrates the very human desire to beat the machine that is there to take over your job. This scenario plays out to some extent in almost every route optimization initiative. Very rarely is it accounted for in the project, and it is the reason that there must be a practical plan to create fulfillment for your routing staff.

The team at SteamHammer has been on-site at hundreds of companies and has seen the optimization process succeed or fail based on many factors, including what we call the John Henry effect. SteamHammer Consulting can help you unlock the value of your route optimization by going beyond the algorithms into the realm of process and people. We will help you create the best practices for your business’s specific needs. Click below to find out more.

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Why route optimization fails. The top 3

Executive Indifference

It all starts at the top. You invested in route optimization technology because of the staggering return on investment promised, or simply because your company has used route optimization as a part of its process for a long time. But, the initiative didn’t end when you cut the check or even at go live.

Human Factors

This is where the rubber meets the road in route optimization. Take a critical look at who actually makes your planning decisions. Most often its your drivers, either openly or indirectly. It can also be the dispatcher who maintains a huge cushion of capacity because they remember all too well how they got into trouble years ago

Data Discipline

Garbage in, garbage out could have been coined to describe the impact of bad data on route optimization. Once data practices start slipping, your route optimization process will turn into a glorified white board. Guaranteed.